Stay in touch with your listener; this is very important!! Having a conversation with someone is easier than having a monologue. When you keep in communication with your listeners, you feel like you are having a conversation with someone and are not alone in one closed room. You will project more natural behavior, and you […]

You have a website, right; your website is not only an electronic page online; it is pretty much alive. When someone visits your website in only a few seconds, they receive many messages,  from the shape, colors, images, titles, etc. Your website is your internet radio station; this should talk to giving the message to […]

A schedule will be the content of your radio station that is organized by day and hours. You must have a chart on your website with information about your programming by days and hours; this will let your website visitors know about what you have to offer to them if they listen to your station. […]

Your playlist is the heart and soul of your station. Unless your station is a news station or has a no music format, your playlist is your station’s heart and soul. This should flow like a surfer over a wave. Have you seen a surfer? They don’t just go straight to the shore; they go […]

You will need to identify your target audience; you will have a better chance to get the type of listener that really matters for your station. You may be thinking, hey, listeners are listeners, yes, but if you shape your strategy to attract the type of listeners your station will appeal to, then listeners looking […]

These icons are just an example. But you see how these icons get your attention. Your website should scream how to listen. You could have the case of a visitor who wants to listen but can not find how and ends up leaving your website without listening.  Also, maybe you have a visitor who finds […]

In today’s world, people use different operating systems and different browsers, Windows, Apple Lion os x, Linux, Google Chrome, Firefox, Internet Explorer, etc. For this reason, it is crucial to provide a variety of options to tune in to your listeners. Options to Listen Most popular media players are: Windows media player  (windows) iTunes (Windows/Mac) […]

Radio seems so easy. Just because every day we hear a radio personality makes his show sound so effortless, people think radio is easy to do. But building a successful Internet Radio Station and growing your audience is tough work. It takes craft, skill, desire, and training. If you have the desire and talent, this […]