Your playlist is the heart and soul of your station. Unless your station is a news station or has a no music format, your playlist is your station’s heart and soul. This should flow like a surfer over a wave. Have you seen a surfer? They don’t just go straight to the shore; they go up and down sometimes with one or two tricks. The same should happen with your playlist. If you play your 10 best songs one after the other at the same hour, you will run out of gas for your next hour. What are you going to play in the next hour? Your listener will leave because they already heard the best you got.

My recommendation is to split your music into groups, for example:

By Ranking

• Top 10
• 11-20
• 21-50
• Recurrent Current (no older than a year)
• Recurrent old( Older than a year)

By genre

• Rock
• Hip-Hop
• Dance
• Rap
• Pop

Dividing your music like this, you could cover one hour playing 3 or more songs per group in one hour and still have gas and variety for the next hour.  Usually, you can cover one hour with 15 to 20 songs; it all depends on the songs’ length and if you have sweepers and jingles between the songs.

Remember to see your playlist as a rollercoaster; it has to have ups and downs to be entertaining and fun.

Here is a list of what we have called the Golden Rules to attract more listeners:

1. How to Get More Listeners for your Radio Station
2. Options to listen
3. Make how to listen very obvious.
4. Define your target audience
5. Respect your playlist
6. Promote your station
7. Have a music schedule
8. The website has to talk too.
9. Communication with listeners
10. Content of the audio
11. Be patient and consistent.